Seeking a creative, motivated, and passionate Senior Brand Manager responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives; working in South Korea for the first one year and then in NY.
- Develop overall brand messaging, seasonal, and product campaigns based on pillars, goals, and new innovation launches
- Develop and own the Omni-channel go-to-market calendar that embodies the brand and visual aesthetic
- Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Brand's target demographic, and to keep customers (new, existing, and potential growth customers) aware of company's business activities
- Set and align strategic goals related to digital advertising and marketing campaign initiatives
- Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
- Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
- Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
- Work closely with VP of Marketing to define marketing budget and manage P&L closely
- Supervise the marketing department and provide guidance and feedback to other marketing professionals
경력 및 자격요건
- 7+ years of marketing and/or advertising experience in retail and or beauty industry
- 3+ years of supervisory or managerial role experience
- Expertise in strategic marketing campaigns, branding, and digital marketing forms
- Exceptional understanding and knowledge of Google Analytics, and Marketing KPIs
- Ability to apply marketing techniques over digital and non-digital channels
- Exceptional knowledge of marketing techniques, data analysis methods and platforms
- Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects(branding, promotion, social media, press etc.)
- Excellent leadership with effective team-building skills
- Exquisite communication and interpersonal skills
담당업무
02-6281-5075
bkahn@nterway.com
입사지원
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