•Effectively represent CVH spirit brand portfolio via deep understanding of history, values, and unique selling points.
•Strong communication skills with consumers on both on&off
•Lead digital communication campaign cooperating with Brand managers
•Support the activation of the On Premise & off premise
•Educate bartenders and bar managers on TB portfolio including product attributes, history pricing and usage
•Educate TB employees on TB portfolio including product attributes, history and usage
•Educate consumers through public consumer facing events
•Activate brand specific signature drinks
•Consumer focused events within top end of on premise
•Support brand activation at trade and consumer events
•Communicate directly with CVH brand home in UK and the team in Taiwan and in APAC
•Work closely with BMs.CCMs and Sales team to increase ROS in key accounts
경력 및 자격요건
*Experience Required
•Liquor Industry experience essential, with strong consumer communication and both KOL & trade education
•Knowledge of the Liquor industry and communication guidelines
•Strong relationships with key communities and KOL
*Skills
•Excellent understanding for digital communication platform such as YouTube, Instagram, Facebook
•Expertise in whisky category
•Excellent verbal and written English communication skills
•Excellent tone and manner to deliver key brand benefit
•Ability to convey passion for our brands
•Ability to network and build strong relationships
•Brand and consumer focused
•Industry knowledge of international brands & competitors
•Awareness of local and global market and consumer trends
•Public Speaking and presentation skills
•Training & education Skills
담당업무
02-6281-5012
ydk@nterway.com
입사지원
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