• Develop consumer communications strategy for brand in the South Korean market and then execute it, including media planning and buying, consumer promotions, public relations, and digital/social
• Define local creative asset needs and then work with global creative department to develop them on time
• Work closely with the global marketing departments (US, Japan, and APAC) to leverage best practices and global strategies, while also ensuring appropriate localization is done for the Korean market
• Develop and execute integrated brand activation strategy for consumers and on/offline retailers in close partnership with all key cross-functional partners
• Provide overall marketing support to trade marketing and sales teams.
• Work closely with South Korean distributor to ensure marketing and sales strategies are aligned, especially on asset needs for trade marketing and in-store displays
• Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.
• Drive execution of marketing strategies for the responsible portfolio to meet P&L and market share goals.
• Lead and communicate the Korea business agenda to the wider business.
• Contribute to Group for the mid-to long term brand development and future NPD pipeline
• Support in delivering the Annual Business Plan that helps the business establish clear strategies and growth plans.
• Support overall brand category expansion from new product and GTM
• Oversee 3rd party agency relationship and work closely with them to strategically maximize their performance to drive consistent business result.
• Deeply understand the Korean consumer, the Korean home, and the Korean market
• Be involved and embedded in consumer insights and research studies to inform consumer messaging
경력 및 자격요건
• 10+ years’ experience in Brand Marketing with preferred category in home electronic appliciances and FMCG.
• Bachelor’s Degree or equivalent
• Strong knowledge for on/offline, brand marketing and media management
• Strong passion to win in a highly competitive market and to move projects ahead to deliver break through target
• Analytical skills & marketing executional fundamentals
• Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional
• Fluent in both Korean and English. Must have excellent speaking, writing, and reading capabilities in both languages.
담당업무
02-6281-5009
janam@nterway.com
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