• Develop PR Strategy: Create and execute an integrated PR strategy to strengthen brand presence across broadcast, digital, and print media. Ensure alignment with Brand's global marketing objectives while tailoring initiatives to the local market.
• Media Relations Management: Build and maintain strong relationships with top-tier media, influencers, and industry critics to secure high-impact coverage and manage press inquiries and interview requests.
• Content and Event Planning: Develop engaging content, including press releases, and organize events to maximize brand exposure throughout the year.
• Agency Collaboration: Manage local PR agencies to drive impactful campaigns, align them with brand voice, and oversee day-to-day press activities.
• Monitor and Report PR Effectiveness: Analyze campaign performance, track media coverage, and prepare reports to measure PR efforts against business objectives.
• Cross-functional Collaboration: Partner with internal teams—product marketing, communications, and Boston HQ counterparts—to gain product insights and support PR initiatives effectively.
• Budget Management: Manage PR budget, ensuring efficient allocation for campaigns and ongoing activities to maximize ROI.
경력 및 자격요건
• Education and Experience: Bachelor’s degree in communications, Marketing, or related field with a minimum of 10 years of PR experience, ideally in consumer products or FMCG. Experience in home electronics is preferred.
• Media and Influencer Expertise: Proven track record in managing media relationships and influencer partnerships, with a robust network within the consumer technology or lifestyle sectors.
• PR Campaign Skills: Demonstrated ability to design and execute successful PR campaigns, both strategic and tactical, and adapt strategies based on industry trends.
• Communication Proficiency: Exceptional writing and editing skills; comfort with acting as a spokesperson for the brand. Fluent in Korean and capable of professional communication in English.
• Analytical and Project Management Skills: Strong project management abilities with a data-driven approach to measuring campaign performance.
• Budget and Financial Acumen: Proficient in budgeting and financial planning for PR initiatives.
• Flexibility and Problem-Solving: Ability to adapt to fast-paced environments, handle ambiguity, and multi-task between strategic planning and hands-on execution.
담당업무
02-6281-5009
janam@nterway.com
입사지원
돌아가기
