1. Strategic Planning & Execution
• Own seasonal line planning from range adoption through price architecture, SKU optimization, and post-launch evaluation
• Create and maintain Visual Line Plans across all major GTM gates, ensuring alignment with global BU direction and local market needs
• Develop demand forecasts in collaboration with Planning and Supply Chain to optimize inventory health and sell-through
2. Consumer & Channel Strategy
• Build differentiated, consumer-right assortments for sneaker collectors, fashion-forward consumers, and everyday wearers
• Design channel-specific strategies for DTC, e-commerce, and key wholesale partners—balancing brand heat with commercial return
• Lead account-specific range planning and Special Make-Up (SMU) brief creation for Asia Creation Center (ACC)
3. Franchise & Product Lifecycle Management
• Oversee franchise lifecycles ensuring SKU productivity, margin optimization, and price integrity
• Coordinate sample management, timeline tracking, and launch readiness for franchises and local collaborations
• Manage carryover efficiency and product transition strategies to maximize profitability
4. Market Intelligence & Storytelling
• Package consumer insights, trend analysis, and market intelligence into actionable briefs for Design, Marketing, and Sales teams
• Translate global and local cultural moments into product stories that resonate with Korean consumers
5. Performance Measurement & Optimization
6. Cross-Functional Leadership
경력 및 자격요건
• 4–11 years in Merchandising (Footwear preferred) or Product Management (global sportswear/lifestyle brand preferred)
• Proven success managing franchises, collaborations, and seasonal lifecycles
• People management experience required
• High proficiency in MS office (Especially, Excel and PowerPoint)
• Deep understanding of sneaker culture, fashion trends, and color/material sensibilities
• Excellent storytelling and presentation skills in Korean and English
• Strategic thinker with commercial instincts and attention to detail
담당업무
02-6281-5009
janam@nterway.com
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