1. Category Leadership & Planning
• Define and drive end-to-end merchandising strategy for Performance Footwear—from line architecture and pricing to lifecycle management
• Create and maintain Visual Line Plans aligned with global BU strategy and Korean market dynamics
• Develop demand forecasts with Planning and Supply Chain to optimize inventory and maximize sell-through
2. Consumer & Channel Strategy
• Build tailored assortments for different runner profiles (beginner, intermediate, advanced) based on consumer insights and performance needs
• Design channel-specific strategies for DTC, sports specialty, and e-commerce
• Lead account-specific assortment planning and SMU brief creation for performance retail partners
3. Franchise & Product Lifecycle Management
• Oversee franchise lifecycles ensuring SKU productivity, margin optimization, and price integrity
• Coordinate sample management, timeline tracking, and launch readiness for franchises and local collaborations
• Manage SKU optimization, pricing integrity, and margin performance across the portfolio
4. Market Intelligence & Storytelling
• Package consumer insights, trend analysis, and market intelligence into actionable briefs for Design, Marketing, and Sales teams
• Connect product launches with running events, athlete partnerships, and community activations
5. Performance Measurement & Optimization
6. Cross-Functional Leadership
경력 및 자격요건
• 4–11 years in Merchandising (Footwear preferred) or Category Management (global sports brand preferred)
• Proven success connecting innovation with commercial results and managing franchises, and seasonal lifecycles
• People management experience required
• High proficiency in MS office (Especially, Excel and PowerPoint)
• Advanced analytical and forecasting capabilities
• Excellent storytelling and presentation skills in Korean and English
• Strategic thinker with commercial instincts and attention to detail