1.Strategic Planning & review
•Develop and implement both short-term and long-term Marcom strategies supporting a managing director
•Partner with a commercial director ensuring quality 360 marketing orchestration to support the business
•Review and improve monthly and annual MarComm plan
•Analyze the implementations of all MarComm strategies and campaign KPIs
•Market intelligence
2.Budget Management
•Build A&P budget (media, PR, event, client treatment etc.)
•Track and manage monthly, quarterly, yearly A&P
•Responsible for external vendors and agencies procurement
3.Digital & Media
•Annual media planning and strategy development
•Supervise media execution and KPI achievement
•Co-work with a designated media agency
4.Public Relations
•Secure a close relationship with key media, KOL, local artist community
•Plan strategic PR and KOL initiatives
5.Brand Experience (VM, SDP, Event)
•Ensure quality of all the brand experience elements including VM, SDP, Event
•Propose annual event calendar to support commercial KPIs
•Supervise pre/post event report and KPI achievement
6.Team Leadership
•Set clear guidance, directions & objectives to each team members
•Empower the team and be a role model based on brand values
•Develop all team members skillsets, leadership and competencies and prepare talent pipelines
경력 및 자격요건
•Min. 15 years of professional retail marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury watch and jewelry, fashion is a plus)
•Strong strategic planning and presentation skills
•Excellent communication skills both in Korean and English
•Solid local network with strong knowledge of luxury industry in Korea
•Hands-on management skills and ability to interact with various stakeholders
담당업무
02-6281-5074
hkkim@nterway.com
입사지원
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