Strategic Marketing Leadership
- Shape and execute the local marketing strategy in alignment with global brand vision and commercial goals.
- Drive annual marketing planning and budgeting, ensuring seamless integration with central processes.
- Localize and activate global campaigns to deeply resonate with target audiences.
Brand Management & Communication
- Ensure consistent brand identity across all consumer touchpoints including retail, digital, PR, and events
- Lead media planning and buying across digital, social, and traditional channels.
- Oversee local PR activities, influencer partnerships, and event activations to build brand desirability.
- Oversee local social media platforms and ensure all content aligns with global standards.
Go-to-Market & Commercial Activation
- Collaborate with Sales, Product, and Retail teams to deliver impactful go-to-market plans.
- Design and implement local marketing initiatives, in-store events, and social media campaigns.
- Support new product launches and seasonal campaigns with integrated marketing plans.

Consumer Insights & Market Intelligence
- Leverage consumer insights, market trends, and competitive intelligence to inform strategy.
- Track brand health and campaign performance through robust KPIs and analytics
- Consolidate cross-functional feedback and proactively recommend solutions and improvements to central marketing.

Team Leadership & Collaboration
- Inspire, lead and develop a high-performing marketing team.
- Foster collaboration across all relevant functions (Sales, Product, Retail, Merchandising, Client Service, etc.)
- Ensure transparent communication and strong alignment between local and central marketing teams.

Budget & Performance Management
- Manage marketing budget, ensuring optimal allocation of resources to achieve business objectives.
- Monitor and analyze costs and ROI to maximize efficiency and impact, maintaining strict adherence to central guidelines.

Education & Experience:
- Bachelor’s degree or above, preferably in marketing, business, or related fields.
- Minimum 8-10 years in marketing, with 3+ years in leadership roles, ideally within premium or luxury consumer goods or retail.
- Proven experience in brand building, integrated campaign management, including close collaboration with global headquarters.
- Strong track record of driving commercial impact through innovative marketing strategies.

Skills & Competencies:
- Fluent in English and Korean (Must)
- Strategic and creative mindset with strong execution skills
- Deep understanding of consumer behavior and brand storytelling
- Experience and knowledge in PR, media, digital, CRM, promotions, trade marketing, and VM (Visual Merchandising).
- Excellent communication and stakeholder management abilities, both internally and externally.
- Strong leadership and people development capabilities, with a track record of building high-performing teams.
- High analytical, data-driven

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