The Marketing Specialist supports the execution of brand and retail-focused marketing initiatives, with a strong emphasis on events, in-store activations, and product launches. This role plays a key part in delivering impactful brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events, while supporting boutique traffic, brand visibility, and both new and existing client engagement.
1. Brand Experience & Event Execution
• Support the planning and execution of brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events.
2. In-Store Activation & Retail Marketing Support
• Plan and execute in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
• Produce boutique collaterals (POP, DM, etc.) and maintain ongoing communication with boutiques
3. Product Launch Support
4. Reporting & Operations
경력 및 자격요건
- Bachelor’s degree or above
- Minimum 5 years of experience in marketing
- Experience with global luxury brands is a strong advantage
- Fluent in English, both written and spoken