담당업무
[Develop local client strategy and lead the client relational activation]
-Initiate the strategic planning and build client engagement actions considering client lifecycle, behavior and their journeys.
-Create yearly e-CRM local contact plans based on e-CRM segmentation, 360 wave plan, and local campaign needs, and conduct 1 to many activations through Email, MMS, and DM
-Build the end-to-end clienteling strategy across commercial channels and implement targeted business development plan by identifying sales opportunities, with special attention to VIP, High-end client acquisition and retention
-Collaborate with cross-functional teams to develop and implement client centric strategies that drive client engagement and loyalty.
-Monitor and evaluate client KPI and CRM performance result to the senior management and the central teams of all CRM activities with careful attentions on ROI.
[Deliver data-driven client insights and data management]
-Conduct in-depth client analysis based on client behavior and market trends to identify key opportunities and challenges, and provide actionable insights and recommendations to the relevant teams
-Lead new client data related projects with central teams in collaboration with cross-functional teams (commercial, marketing, and communication) in Korea, esp. ensuring high-level of execution
-Regularly assess, clean and manage the quality of client data with careful attention on local legislation and client data governance
-Implement and maintain CRM system solution updates, request enhancement to the central team based on the local business needs
[Control CRM budget & manage the team]
-Maintain accurate spending forecasts and update as needed and be responsible for compliant process of all spending
-Be responsible for client gift management and treatment
-Follow-up and control of budgets related to the marketing and communications activities (incl. monthly reporting) and communication financial procedures
경력 및 자격요건
-Bachelor's Degree or Equivalent Level
-Minimum of 10 years work experience; proven track record as a CRM professional, preferably in luxury industry
-Client focus, strategic thinking, business acumen, problem-solving, highly organized cable of multitasking under tight timeline and pressure
-Excellent leadership with clear communication and interpersonal skills
-Able to demonstrate strong analytical skills and familiar with CRM platforms and solutions; Salesforce, CDP, SAP, Booster, Looker, and clienteling application
-Experience in client data management and governance
-Fluent in written & spoken English and Korean