담당업무
1. Running Community Development & Execution (Primary Focus)
• Lead the execution of Korea’s running community programs, including 365 running community activities
• Plan and operate regular running sessions, training programs, and community engagement events
• Build and maintain strong relationships with running influencers, coaches, and community leaders
• Monitor local running culture and community trends to create relevant engagement ideas
• Collect insights from community activities and propose improvements for future campaigns
2. Running Campaign Execution
• Support the execution of brand and product running campaigns aligned with global and regional strategies
• Assist in implementing digital and offline running activations
• Support key running calendar events such as marathons, including on-site operations
• Track campaign KPIs and compile performance reports
3. Running Product Launch Support
• Support marketing execution for running product launches
• Develop community-based product experience opportunities (e.g., test runs, trial sessions)
• Facilitate collection of product reviews and feedback via community activations
• Collaborate with Commercial/Merchandising teams to coordinate launch timelines and marketplace readiness
4. Partnership & Collaboration
• Support partnerships with running communities, local crews, coaches, and related organizations
• Assist in activating partnerships with races, associations, and industry stakeholders
• Conduct research to identify new collaboration opportunities within the running ecosystem
5. Consumer Insight & Research
• Monitor Korean runner behavior, needs, and emerging trends
• Gather on-ground insights from community events and touchpoints
• Provide insight-driven suggestions to enhance campaign relevance
6. Agency & Vendor Coordination
7. Budget & Administrative Support
8. Cross-functional Collaboration
경력 및 자격요건
• 5–10 years of experience in marketing, brand execution, sports/fashion, or consumer-related fields with bachelor’s degree
• Strong interest and understanding of running culture; experience with running communities or events
• Strong execution capability with attention to detail
• Ability to build relationships and collaborate with internal and external partners
• Proficiency in PPT and data management (excel)
• Strong English communication skills required (written, conference all, presentation)