• Strategy: Build Public Relations strategies to drive awareness by creating stories and experiences that convey purpose, community and commitment.

• Plan & Activities: Develop plan and manage PR activities, including building relationships with traditional and new media, trade media, journalists, event organizers, and industry associations.

• Expand the reach: Build and manage a core influencer base for running & lifestyle sections to secure sustained digital reach and social engagement.

• Storytelling: Write and distribute press releases and assets to secure earned media in the market through brand and product stories.

• Brand Communication: Ability to convey clear brand messages to the media as a brand communication representative.

• Risk Management: Ability to perfectly handle risk management for corporate and PR-related issues.

• Partnerships: Develop and build new corporate partnerships across industries for advertising, collaboration, and sponsorship opportunities.

• Reports: Regularly publish news/media monitoring reports to internal and regional key stakeholders.

• Teamwork: Collaborate closely with cross-functional marketing teams to provide the best brand experience across all consumer touchpoints, especially in the PR environment.

• Regional Teams: Establish close working relationships with Regional HQ Marketing Teams and other regional function Teams to ensure a continuous flow of communication, PR insights and marketing assets

• 5 to 10 years of experience in Public Relations, Communications or relevant disciplines
• Experience in consumer products or related retail sectors
• Exposure in the sportswear fashion industry will be an advantage but not necessary
• Analytical and with strategic thinking & business acumen
• Strong project management and communication skills
• Excellent Presentation (PPT) & excel proficiency required
• Excellent command of written/spoken English presentation
• Agreement on the possibility of requesting additional requests during the process (Portfolio)

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