담당업무
Client Insight
- Assure and supervise the local data collection process and the DB Management
- In conjunction with global CRM team and company's IT team to make sure the all the data analysis systems and platforms work smooth
- Be responsible to define the reporting scope & methods and responsible to all tracking reports routine or ad-hoc delivery in high quality and timely manner
- Ensure clienteling KPI setting in conjunction with Retail team and closely track and share with other departments to define the opportunity with business relevancy
Client Communication Campaign
- In agreement with HQ CRM team, to proceed global communication campaign: eDM, MMS, kakaotalk, etc.
- Develop and share with HQ CRM team regarding local client communication plans and calendars
- Ensure monitoring and managing quantitative and qualitative measurements of communication campaigns
CRM/Clienteling Activities & Strategies
- Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base
경력 및 자격요건
University Degree in Marketing or equivalent experience
4-5 years’ experience in luxury fashion / high-end retail / CRM / market research / customer research preferred
Fluent English
CRM or CEM concept and Customer management techniques
Data analytics techniques
Marketing/Communication campaign management experience