담당업무
Mid- to Long-Term and Annual Marketing Strategies Development
• Drive marketing strategies that support long-term brand growth based on target growth objectives.
• Work closely with local Marketing and Merchandising teams across markets to develop and execute annual business and marketing plans.
• Identify and analyze market trends, consumer insights, and business opportunities to support strategic planning.
• Monitor key business and marketing performance indicators and recommend optimization plans.
Local Market Marketing Strategies Development and Execution
• Build and implement market-specific marketing strategies while maintaining an Asia-wide perspective.
• Lead marketing activities aligned with the needs and opportunities of the local market.
• Coordinate with cross-functional teams and external partners to ensure effective campaign execution.
Marketing Budget Planning and Management
• Develop and manage annual marketing budgets in line with business objectives.
• Manage and allocate resources across campaigns, product launches, and promotional activities.
• Monitor budget performance and marketing ROI to ensure effective investment.
Cross-Functional and Regional Collaboration
• Partner closely with Japan and China teams to align regional marketing initiatives.
• Act as a key liaison between ADS, Marketing, Merchandising, and other cross-functional teams.
Support seasonal product presentations, internal meetings, and business reviews.
• Ensure consistent brand and product messaging across all market activations.